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    Medical price transparency promised relief for Oregon patients. So far, it’s falling short 

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Home Publications Harvard Business Review

Where Should Your Company Start with GenAI? 

Jimmy HexterbyJimmy Hexter
September 11, 2023
in Harvard Business Review, Publications
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Where Should Your Company Start with GenAI? 
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September 11, 2023 

Harvard Business Review recently published an article co-authored by Jimmy Hexter, Professor of the Practice, Strategy and Innovation, on using and leveraging generative AI, as well as how to explore its opportunities and threats. 

In a new category of work, known as WINS Work, tasks and functions rely on the manipulation and interaction of words, images, numbers, and sounds. With this, leaders can identify the vulnerability of their business to Generative AI and help form a response plan.   

“GenAI has the potential to be power tools for WINS work. It can generate new prose, computer code, images, narration, music, and videos as well as ingest and summarize, critique, improve, and reformat almost any manner of document or analysis.” 

For companies to initiate GenAI, it’s important to become knowledgeable in the tools that drive productivity, change, and innovation within an industry.  

Tags: Generative AIjames hexterjimmy hexter
Jimmy Hexter

Jimmy Hexter

James Hexter is a Global Executive, Investor, Board Member and Senior Advisor with over 30 years of experience working across a range of industries, geographies and functions. He has deep experience in consumer goods, consumer electronics, retail, B2B and industrial products and services, financial services, real estate and construction. He has worked extensively with companies and executive teams across North America, Asia, Europe, South America and Australia on domestic and global issues including strategy, operational performance and improvement, organization design, sales and marketing, growth and M&A. He is a Professor of the Practice and the Philip Van Horn Gerdine Professor in Global Business at Boston University’s Questrom School of Business

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