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[Man & Machine] Resistance to Medical AI

Man & the Machine’s host, Dr. Ean Bett, recently spoke with Chiara Longoni, Assistant Professor of Marketing, on her research focused on the social impact of artificial intelligence and technology sustainability.

Chiara Longoni

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January 23, 2022

Man & the Machine’s host, Dr. Ean Bett, recently spoke with Chiara Longoni, Assistant Professor of Marketing, on her research focused on the social impact of artificial intelligence and technology sustainability.

“It began with a huge hope for AI, which is a hope I still very much have, I’m very much an optimist when it comes to AI.”

Chiara Longoni
Assistant Professor of Marketing

Chiara elaborated on what influenced her to begin studying medical AI, detailing her past studies that revealed many people were not receptive to AI applications. Chiara explains that she was inspired to look deeper into the reasons why people were reluctant to trust these new technologies, stating,

Chiara Longoni is a behavioral scientist and Assistant Professor of Marketing at Boston University Questrom School of Business. Her research explores (i) the social impact of Artificial Intelligence and technology (ii) sustainability, (iii) consumer and societal welfare. Substantively, she specializes in issues related to medical decision making, sustainability in consumer and firm behavior, and messaging to promote consumer and societal well-being. Her work has been published, among others, in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Nature Human Behavior, and Nature Communications. Her work has also been featured in popular press outlets such as The Times, Forbes, Fortune Magazine, and Harvard Business Review, in practitioner outlets such as Infermedica and Artificial Intelligence in Medicine, and podcasts such as Man & Machine and Dividing Into Data.