![[Man & Machine] Resistance to Medical AI](https://insights.bu.edu/wp-content/uploads/QUESTROM-EXPERTS7.png)
January 23, 2022
Man & the Machine’s host, Dr. Ean Bett, recently spoke with Chiara Longoni, Assistant Professor of Marketing, on her research focused on the social impact of artificial intelligence and technology sustainability.
“It began with a huge hope for AI, which is a hope I still very much have, I’m very much an optimist when it comes to AI.”
Chiara Longoni
Assistant Professor of Marketing
Chiara elaborated on what influenced her to begin studying medical AI, detailing her past studies that revealed many people were not receptive to AI applications. Chiara explains that she was inspired to look deeper into the reasons why people were reluctant to trust these new technologies, stating,
