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        Here’s Why Experts Say Russia and China’s Attempts to ‘De-Dollarize’ Global Markets are Going Nowhere

        5 ways Russia’s been sidestepping Western sanctions and keeping its economy alive, from switching to the Chinese yuan and dabbling in ghost trades

        Strategies for Onboarding in a Hybrid World

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        3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

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        A Risk Management Nightmare at Silicon Valley Bank

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          Home Special Series Artificial Intelligence in Business

          Nature Human Behavior: Understanding, Explaining, and Utilizing Medical Artificial Intelligence

          Chiara LongoniCarey MorewedgebyChiara LongoniandCarey Morewedge
          January 7, 2022
          in Artificial Intelligence in Business, Health, Biopharma, & Health-Tech, Journals, Publications
          21
          A A
          Nature Human Behavior: Understanding, Explaining, and Utilizing Medical Artificial Intelligence

          Online tele medicine isometric concept. Medical consultation and treatment via application of smartphone connected internet clinic.

          Nature Human Behavior recently published a study co-researched by Chiara Longoni, Assistant Professor of Marketing, and Carey Morewedge, Professor of Marketing on their findings examining peoples’ understanding of medical AI technologies.

          The study found that people are often reluctant to be treated through medical artificial intelligence even though it is cost-effective and often outperforms human providers. The researchers found that this resistance is due to the “subjective difficulty of understanding algorithms” which in turn leads people to believe they better understand decisions made by humans. The researchers conclude that their results “suggest an egocentric bias in this illusion of understanding, that the illusion may loom largest in assessments of people – the causal systems most similar to ourselves.”

          Read the Full Article
          Tags: AICarey MorewedgeChiara LongoniHealthcare
          Share2Tweet1ShareShareSend
          Chiara Longoni

          Chiara Longoni

          Chiara Longoni is a behavioral scientist and Assistant Professor of Marketing at Boston University Questrom School of Business. Her research explores (i) the social impact of Artificial Intelligence and technology (ii) sustainability, (iii) consumer and societal welfare. Substantively, she specializes in issues related to medical decision making, sustainability in consumer and firm behavior, and messaging to promote consumer and societal well-being. Her work has been published, among others, in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Nature Human Behavior, and Nature Communications. Her work has also been featured in popular press outlets such as The Times, Forbes, Fortune Magazine, and Harvard Business Review, in practitioner outlets such as Infermedica and Artificial Intelligence in Medicine, and podcasts such as Man & Machine and Dividing Into Data.

          Carey Morewedge

          Carey Morewedge

          Carey K. Morewedge is a Professor of Marketing. He researches how high-level cognitive processes such as memory, attention, and mental imagery influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility—the value or pleasure that experiences provide—often more than the physical properties or market value of experiences. Judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.

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