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    Scrapping the state’s liquor license law makes economic sense

    Scrapping the state’s liquor license law makes economic sense

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    A new travel nightmare: New passport delays lasting 13 weeks

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    Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

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    Newton Grandmother Scammed out of $20,000, Used Bitcoing ATMs to Send Money

    Which is better – a real or a fake Christmas tree?

    How AI Chat Search Could Disrupt Online Advertising

    Spotify CEO cites “expensive” capital as factor in layoffs. What does that mean?

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    EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

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    Can Important Unions Collapse and Disappear?

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      Where Should Your Company Start with GenAI? 

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      • Our Insights
        • All
        • Business Challenges
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        Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

        Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

        Oh, Christmas tree: The economics of the US holiday tree industry

        Oh, Christmas tree: The economics of the US holiday tree industry

        How AI Chat Search Could Disrupt Online Advertising

        Spotify CEO cites “expensive” capital as factor in layoffs. What does that mean?

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        Can Important Unions Collapse and Disappear?

        Can Important Unions Collapse and Disappear?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Is Everyone So Unhappy at Work Right Now?

        Scrapping the state’s liquor license law makes economic sense

        Scrapping the state’s liquor license law makes economic sense

        Airlines are frustrating travelers by changing frequent flyer program rules – here’s why they keep doing it

        Airlines are frustrating travelers by changing frequent flyer program rules – here’s why they keep doing it

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        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Questrom $50K Case Competition: In the Trenches of Sustainability with Casella

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        The Optimistic Pessimist

        Shein & Forever 21 Strike a Deal

        Shein & Forever 21 Strike a Deal

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Questrom and BU Means Innovation and Entreprenuership

        A new travel nightmare: New passport delays lasting 13 weeks

        A new travel nightmare: New passport delays lasting 13 weeks

        Leadership Communications

        Leadership Communications

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        AI: What is it and how will it impact business?

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

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        Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

        Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

        Newton Grandmother Scammed out of $20,000, Used Bitcoing ATMs to Send Money

        Which is better – a real or a fake Christmas tree?

        How AI Chat Search Could Disrupt Online Advertising

        Spotify CEO cites “expensive” capital as factor in layoffs. What does that mean?

        The Danger of Racial Colorblindness 

        The Danger of Racial Colorblindness 

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        Can we count on carbon capture to abate climate change?

        Can we count on carbon capture to abate climate change?

        The Cybertruck Must Be Huge—or It Will Dig Tesla’s Grave

        The Cybertruck Must Be Huge—or It Will Dig Tesla’s Grave

        Can Important Unions Collapse and Disappear?

        Can Important Unions Collapse and Disappear?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Is Everyone So Unhappy at Work Right Now?

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          How GenAI Could Accelerate Employee Learning and Development

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          AI Adoption in U.S. Health Care Won’t Be Easy 

          AI Adoption in U.S. Health Care Won’t Be Easy 

          Where Should Your Company Start with GenAI? 

          Where Should Your Company Start with GenAI? 

          How Retailers Can Capitalize on the “Refund Effect”

          How Retailers Can Capitalize on the “Refund Effect”

          Should Companies Refrain From Making Political Statements?

          Should Companies Refrain From Making Political Statements?

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Will Generative AI Create a New Era of Search Competition?

          Will Generative AI Create a New Era of Search Competition?

          A Better Approach to Customer-Centric Messaging and Engagement

          A Better Approach to Customer-Centric Messaging and Engagement

          How Coworking Spaces Impact Employee Well-Being

          How Coworking Spaces Impact Employee Well-Being

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          Insights@Questrom
          Home Special Series Artificial Intelligence in Business

          Nature Human Behavior: Understanding, Explaining, and Utilizing Medical Artificial Intelligence

          Chiara LongoniCarey MorewedgebyChiara LongoniandCarey Morewedge
          January 7, 2022
          in Artificial Intelligence in Business, Health, Biopharma, & Health-Tech, Journals, Publications
          26
          0
          Nature Human Behavior: Understanding, Explaining, and Utilizing Medical Artificial Intelligence

          Online tele medicine isometric concept. Medical consultation and treatment via application of smartphone connected internet clinic.

          Share on FacebookShare on TwitterShare on LinkedIn

          Nature Human Behavior recently published a study co-researched by Chiara Longoni, Assistant Professor of Marketing, and Carey Morewedge, Professor of Marketing on their findings examining peoples’ understanding of medical AI technologies.

          The study found that people are often reluctant to be treated through medical artificial intelligence even though it is cost-effective and often outperforms human providers. The researchers found that this resistance is due to the “subjective difficulty of understanding algorithms” which in turn leads people to believe they better understand decisions made by humans. The researchers conclude that their results “suggest an egocentric bias in this illusion of understanding, that the illusion may loom largest in assessments of people – the causal systems most similar to ourselves.”

          Read the Full Article
          Tags: AICarey MorewedgeChiara LongoniHealthcare
          Chiara Longoni

          Chiara Longoni

          Chiara Longoni is a behavioral scientist and Assistant Professor of Marketing at Boston University Questrom School of Business. Her research explores (i) the social impact of Artificial Intelligence and technology (ii) sustainability, (iii) consumer and societal welfare. Substantively, she specializes in issues related to medical decision making, sustainability in consumer and firm behavior, and messaging to promote consumer and societal well-being. Her work has been published, among others, in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Nature Human Behavior, and Nature Communications. Her work has also been featured in popular press outlets such as The Times, Forbes, Fortune Magazine, and Harvard Business Review, in practitioner outlets such as Infermedica and Artificial Intelligence in Medicine, and podcasts such as Man & Machine and Dividing Into Data.

          Carey Morewedge

          Carey Morewedge

          Carey K. Morewedge is a Professor of Marketing. He researches how high-level cognitive processes such as memory, attention, and mental imagery influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility—the value or pleasure that experiences provide—often more than the physical properties or market value of experiences. Judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.

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