Nature Human Behavior recently published a study co-researched by Chiara Longoni, Assistant Professor of Marketing, and Carey Morewedge, Professor of Marketing on their findings examining peoples’ understanding of medical AI technologies.
The study found that people are often reluctant to be treated through medical artificial intelligence even though it is cost-effective and often outperforms human providers. The researchers found that this resistance is due to the “subjective difficulty of understanding algorithms” which in turn leads people to believe they better understand decisions made by humans. The researchers conclude that their results “suggest an egocentric bias in this illusion of understanding, that the illusion may loom largest in assessments of people – the causal systems most similar to ourselves.”
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