Connect with us

Business Challenges

On-Demand Webinar: Improving Sustainable Investing through Better ESG Metrics




The Institute for Sustainable Energy at Boston University recently co-hosted the webinar “Improving Sustainable Investing through Better ESG Metrics” featuring insight from Nina Mazar, Professor of Marketing.

“When we’re talking about ESG, I think it’s really about the longer-term perspective and trying to really acknowledge and understand the complexities of that right, the whole network, the system that is behind us and how one thing affects something further down the road, which makes it so challenging but at the same time also really important to study”

Boston University developed the Boston University Impact Measurement and Allocation Program (IMAP) to improve and standardize the measurement and use of environmental, social, and governance (ESG) attributes of businesses. Through data and research, the Nina and other experts in this webinar discuss how these metrics can improve risk assessment of a firm’s performance while exploring potential third-party sources such as GIS data, temperature trends, worker accident reports, and employee ratings of their employers.