• About Us
  • Get Insights to Your Inbox
Friday, May 9, 2025
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in Author
Search Events
Filter by Categories
Action Learning
Artificial Intelligence in Business
Book Club
Books
BU Today
Business Challenges
Business Education
Business Functions
Business Policy & Markets
Corporate Strategy
Digital Business
Digital Business Institute
Diversity, Equity & Inclusion
Entrepreneurship & Innovation
Events
Expert Take
Feature
Finance & Accounting
Future of Business Education
Future of Work
Global Media
Harvard Business Review
Health, Biopharma, & Health-Tech
Human Resources Policy Institute
Innovation
Insights Live
Institute for Sustainable Energy
Journals
Language of Business
Leadership & Management
Local Media
Marketing
Media Mention
Multimedia
National Media
Newsletter Spotlight
Op-Ed
Operations
Opinion
Our Insights
Partners in Business Ethics
Podcast
Publications
Research Institutes
Risk
ScienceDirect
Silicon Valley Bank
Sloan Management Review
Social Impact
Special Series
Susilo Institute for Ethics in the Global Economy
Technology
The Brink
Thinkers50@BUQuestrom: Passion & Purpose
Videos
Insights@Questrom
  • Our Insights
    • All
    • Business Challenges
    • Business Education
    • Business Functions
    Massachusetts Economy at Risk from Trump Administration Policies  

    Massachusetts Economy at Risk from Trump Administration Policies  

    Small businesses may take the brunt of tariffs, even when they’re based in the US 

    Retail’s latest tariff challenge? Setting prices. 

    Bureaucrats get a bad rap, but they deserve more credit − a sociologist of work explains why

    Bureaucrats get a bad rap, but they deserve more credit − a sociologist of work explains why

    Gordon Burtch Named Finalist for the 2025 Bradford-Osborne Research Award

    Gordon Burtch Named Finalist for the 2025 Bradford-Osborne Research Award

    Best Personal Loans for a 600 Credit Score

    Why have car insurance premiums been increasing over the past years? 

    Trump looking at cutting US drug prices to international levels, sources say 

    Trump looking at cutting US drug prices to international levels, sources say 

    Small businesses in the US may take the brunt of tariffs 

    Small businesses in the US may take the brunt of tariffs 

    Executive Insights: Ned Rimer, Faculty Director, Health Sector Management Program, Questrom School of Business, Boston University (video)

    Tariffs are expected to worsen the divide between Main Street and Wall Street 

  • Videos & Podcast
    • All
    • Podcast
    • Videos
    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    The Hidden Wisdom of Cultural Pushback

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Fusion Strategy: Navigating the Industrial Evolution

  • Insights Events
    • Events
    • Insights Live
    • Questrom Institute Events
  • In the Media
    • All
    • BU Today
    • Global Media
    • Local Media
    • National Media
    • Op-Ed
    • The Brink
    Small businesses may take the brunt of tariffs, even when they’re based in the US 

    Retail’s latest tariff challenge? Setting prices. 

    Best Personal Loans for a 600 Credit Score

    Why have car insurance premiums been increasing over the past years? 

    Trump looking at cutting US drug prices to international levels, sources say 

    Trump looking at cutting US drug prices to international levels, sources say 

    Small businesses in the US may take the brunt of tariffs 

    Small businesses in the US may take the brunt of tariffs 

    Executive Insights: Ned Rimer, Faculty Director, Health Sector Management Program, Questrom School of Business, Boston University (video)

    Tariffs are expected to worsen the divide between Main Street and Wall Street 

    How AI Chat Search Could Disrupt Online Advertising

    Boeing aircraft, duty-free no more 

    How AI Chat Search Could Disrupt Online Advertising

    Compounding pharmacies must stop making versions of Ozempic and Wegovy as shortage ends 

    In a ‘work-from-anywhere’ world, where are people working?

    Rising drug prices are hammering patients, employers, and insurers. Is there any end in sight? 

    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

  • Publications
    • All
    • Books
    • Harvard Business Review
    • Journals
    • Sloan Management Review
    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

    How Retailers Can Capitalize on the “Refund Effect”

    Leading Global Teams Effectively 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Prototypes Don’t Yield Useful Insights 

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    How Retailers Can Capitalize on the “Refund Effect”

    We’re Still Lonely at Work

    How Retailers Can Capitalize on the “Refund Effect”

    17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

    3 Ways to Support Employees with Bipolar Disorder

    3 Ways to Support Employees with Bipolar Disorder

    Will That Marketplace Succeed?

    Will That Marketplace Succeed?

    How Retailers Can Capitalize on the “Refund Effect”

    Research: Why Companies Should Disclose Their Lack of Progress on DEI 

  • Questrom Book Club
Insights@Questrom
  • Our Insights
    • All
    • Business Challenges
    • Business Education
    • Business Functions
    Massachusetts Economy at Risk from Trump Administration Policies  

    Massachusetts Economy at Risk from Trump Administration Policies  

    Small businesses may take the brunt of tariffs, even when they’re based in the US 

    Retail’s latest tariff challenge? Setting prices. 

    Bureaucrats get a bad rap, but they deserve more credit − a sociologist of work explains why

    Bureaucrats get a bad rap, but they deserve more credit − a sociologist of work explains why

    Gordon Burtch Named Finalist for the 2025 Bradford-Osborne Research Award

    Gordon Burtch Named Finalist for the 2025 Bradford-Osborne Research Award

    Best Personal Loans for a 600 Credit Score

    Why have car insurance premiums been increasing over the past years? 

    Trump looking at cutting US drug prices to international levels, sources say 

    Trump looking at cutting US drug prices to international levels, sources say 

    Small businesses in the US may take the brunt of tariffs 

    Small businesses in the US may take the brunt of tariffs 

    Executive Insights: Ned Rimer, Faculty Director, Health Sector Management Program, Questrom School of Business, Boston University (video)

    Tariffs are expected to worsen the divide between Main Street and Wall Street 

  • Videos & Podcast
    • All
    • Podcast
    • Videos
    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    The Hidden Wisdom of Cultural Pushback

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Fusion Strategy: Navigating the Industrial Evolution

  • Insights Events
    • Events
    • Insights Live
    • Questrom Institute Events
  • In the Media
    • All
    • BU Today
    • Global Media
    • Local Media
    • National Media
    • Op-Ed
    • The Brink
    Small businesses may take the brunt of tariffs, even when they’re based in the US 

    Retail’s latest tariff challenge? Setting prices. 

    Best Personal Loans for a 600 Credit Score

    Why have car insurance premiums been increasing over the past years? 

    Trump looking at cutting US drug prices to international levels, sources say 

    Trump looking at cutting US drug prices to international levels, sources say 

    Small businesses in the US may take the brunt of tariffs 

    Small businesses in the US may take the brunt of tariffs 

    Executive Insights: Ned Rimer, Faculty Director, Health Sector Management Program, Questrom School of Business, Boston University (video)

    Tariffs are expected to worsen the divide between Main Street and Wall Street 

    How AI Chat Search Could Disrupt Online Advertising

    Boeing aircraft, duty-free no more 

    How AI Chat Search Could Disrupt Online Advertising

    Compounding pharmacies must stop making versions of Ozempic and Wegovy as shortage ends 

    In a ‘work-from-anywhere’ world, where are people working?

    Rising drug prices are hammering patients, employers, and insurers. Is there any end in sight? 

    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

  • Publications
    • All
    • Books
    • Harvard Business Review
    • Journals
    • Sloan Management Review
    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

    How Retailers Can Capitalize on the “Refund Effect”

    Leading Global Teams Effectively 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Prototypes Don’t Yield Useful Insights 

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    How Retailers Can Capitalize on the “Refund Effect”

    We’re Still Lonely at Work

    How Retailers Can Capitalize on the “Refund Effect”

    17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

    3 Ways to Support Employees with Bipolar Disorder

    3 Ways to Support Employees with Bipolar Disorder

    Will That Marketplace Succeed?

    Will That Marketplace Succeed?

    How Retailers Can Capitalize on the “Refund Effect”

    Research: Why Companies Should Disclose Their Lack of Progress on DEI 

  • Questrom Book Club
Insights@Questrom
Home Feature

Why did Hertz just announce it was selling EVs and recording a massive loss? 

Jesse ChanLynn LibyJesse ChanandLynn Li
January 30, 2024
in Feature
243
0
Why did Hertz just announce it was selling EVs and recording a massive loss? 
Share on FacebookShare on TwitterShare on LinkedIn

In this question-and-answer session, Professors Jesse Chan and Lynn Li sat down to discuss the recent news of Hertz’s decision to sell electric vehicles.

Question: What is the business of Hertz?  

Answer: Most people think of Hertz as a rental car company with its three largest brands being Hertz (premium), Dollar (value brand), and Thrifty (deep value brand). However, Hertz also operates as a used car company. After all, they typically hold their cars for about 6 to 36 months, which means that Hertz is constantly selling used cars through a variety of channels, including its own used car lots, labeled Hertz Car Sales, and through a partnership with online used car retailer Carvana. Finally, in January 2023, Hertz also partnered with Uber, providing them with mostly electric vehicles (EVs) for their drivers. 

Question: How many cars does Hertz own?  

Answer: As of December 2022, Hertz operated with approximately 428,700 vehicles domestically and 118,700 vehicles internationally. This represented growth over the 389,300 vehicles Hertz operated domestically and 78,400 vehicles operated internationally in 2021. In October 2021, Hertz announced its plans to expand its EV rental fleet in North America. In the December 2021 annual report, Tesla did not appear to be a major contributor to the fleet composition, but by December 2022, Tesla accounted for 11% of the vehicles domestically. Importantly, Hertz had previously committed to buying almost 100,000 Teslas and an additional 175,000 EVs from General Motors1. According to CNBC, however, Hertz only had about 50,000 EVs in its fleet as of October 2023, including around 35,000 Teslas, suggesting Hertz was already beginning to slow its pace of EV acquisitions. Previously, Hertz had indicated they wanted nearly a quarter of its cars to be EVs.    

Question: Why was Hertz so interested in electric vehicles? 

Answer: Hertz cited a number of goals with its large EV commitments in 2021. First, Car and Driver noted that Hertz planned for the Teslas to command rental rates “similar to our premium and luxury vehicles,” indicating that Hertz was attempting to differentiate its product against competitors Enterprise and Avis Budget Group with Tesla vehicles, which were in short supply at the time. By locking up such a large supply of Teslas, Hertz could theoretically limit the number of Teslas that Avis and Enterprise could purchase given production was constrained at the time.  

In addition, another motivation for Hertz to move aggressively into adding electric vehicles to its fleet is that a lot of its rental business, particularly at its flagship Hertz brand, is targeted towards business travelers. As more firms began expressing goals of reducing their carbon footprint, Hertz surmised that business travelers switching from gasoline to electric rental cars could play a role in helping their employers reduce their Scope 3 emissions and overall carbon footprint. Hertz itself also faced a shareholder resolution in December 2019 questioning the firm’s approach to managing its climate risks. Rapidly growing the proportion of electric cars in its rental fleet, while commanding a revenue premium for the cars, seemed like a good way to achieve multiple objectives simultaneously: grow revenues, differentiate their product in a highly commoditized industry, make its product more attractive to business travelers reducing their carbon footprint, and help lower its own carbon footprint. 

1 https://www.cnbc.com/2023/10/26/hertz-pulls-back-on-ev-plans-citing-tesla-price-cuts-repair-costs.html#:~:text=Hertz%20now%20has%2035%2C000%20Tesla,by%20the%20end%20of%202022.

Question: Where are the sources of revenue for Hertz?  

Answer: As a car rental company, a portion of its revenue comes from car rentals to both business and leisure travelers. Additionally, they receive revenue from their used car sales business. Typically, Hertz bulk orders cars directly from manufacturers such as GM and receives a significant discount on the purchase price. When they sell their used cars later, Hertz records revenue from these sales. The business model requires accurately predicting resale values of its acquired cars and then obtaining enough rental revenue to cover the depreciation of its fleet during the period it owns the cars. In 2021, electric vehicles appeared to be holding their value more strongly than gasoline cars, and this added an additional dimension of appeal to ordering many electric cars. This made Teslas particularly attractive: not only could they secure a revenue premium by offering a differentiated product, but they could also benefit from the strong resale values. 

Question: You mentioned that GM gives Hertz a discount. Did Tesla give Hertz a discount?  

Answer: If Elon Musk’s post on X (the platform formerly known as Twitter) on November 1, 2021, is true, then Hertz did not receive any discounts on their Tesla purchases. As Musk noted, “Tesla has far more demand than production, therefore we will only sell cars to Hertz for the same margin as to consumers.” This made the cars somewhat less attractive to Hertz, who as mentioned previously, typically gets extremely large discounts from the traditional automakers.  

Question: Why was Hertz willing to purchase Tesla at the same margins as a regular consumer like you and me? 

Answer: After the pandemic, due to the global supply chain, used car prices skyrocketed. You could buy a vehicle, drive it for a year, and sell it for close to your original purchase price. Hertz may have believed that it would buy Teslas and sell it for an amount close to the original purchase price after using it as a rental vehicle. In fact, lots of individual Tesla owners did exactly this—buy a Tesla, drive it for a year, sell it for about what you paid for it because prices for new Teslas had gone up, and repeat. In addition, the resale value data for Teslas supported this assertion. Teslas up until 2021 or 2022 actually held their value quite well as they aged, providing Hertz with confidence that it could resell its used Teslas after its traditional 6 to 36 month ownership period for a substantial amount.  

Question: Is the Hertz announcement of its sales of EVs unusual? Why did it want to unload a lot of EVs all at once? 

Answer: On January 11, 2024, Hertz announced that it had started selling about one-third, or approximately 20,000, of its EVs and purchase more internal combustion engine vehicles. On January 26, 2024, Hertz’s used car website showed 25,812 vehicles for sale, which would be approximately 6% of its fleet. Remember, Hertz is also a used car company that sells cars that are between 6-36 months old, so the sheer volume of cars being sold is not particularly unusual, but the composition of the sale is—of the EVs that Hertz is selling off, the vast majority are Teslas. Hertz Car Sales’ website has very few EVs from other manufacturers (GM, Ford, Volvo, Hyundai) listed for sale, even though these cars form part of Hertz’s fleet 

Hertz discovered that the rental demand for Teslas was not nearly as strong as it anticipated, with the company unable to command the rental revenue premiums it anticipated when it ordered the cars. The company shifted to place the Teslas into its rideshare rental business, but then quickly discovered the vehicles were incurring overly high damage repair costs — body panels, interior trim pieces, etc. — as rideshare usage is much more taxing on the vehicle than traditional rental. And as 2023 started, there was substantially greater volatility in used EV prices, with Tesla values being particularly volatile as Tesla began adjusting its pricing for new cars. 

Question: Do the Tesla price cuts affect Hertz’s profitability?  

Answer: Absolutely. In December 2022, Tesla began offering discounts on its cars. Since then, prices of new Tesla vehicles have come down dramatically. Hertz probably purchased the majority of its Tesla fleet throughout 2022 at peak prices. The price of a new Tesla influences what consumers are willing to pay for a used Tesla, because if someone can order a new Tesla for $35,000 online, it is unlikely they will be willing to pay $40,000 for a two-year-old used Tesla. This illustrates how new vehicle pricing changes can affect the value of similar existing cars on the road, like existing Model 3 and Model Y cars. 

On January 26, 2024, Hertz’s used car website showed 538 Model 3’s and 180 Model Y’s for sale. If we were to extrapolate this ratio, it means that Hertz probably purchased approximately 35,200 Model 3 and 11,800 Model Y vehicles. The prices of Model 3 came down by approximately 17%, and the Y by 26%2.  

On the cost side, that means for fiscal year 2023, without even thinking about depreciation, Hertz should take an impairment charge, meaning that it needs to write down the value of these Tesla vehicles to the new lower price. If we assume that 35,200 Model 3 were purchased at approximately $45,000 and 11,800 Model Y were purchased at approximately $66,000, then the value of its Tesla fleet should decrease by approximately $472 million, just based on the price cuts alone. To put that into perspective, the depreciation expense for all 427,800 vehicles for the fiscal year 2022 is $701 million. When Hertz announced it was selling approximately 20,000 EVs throughout 2024, they noted in an 8-K filing on January 11, 2024 that they will have to take a $245 million incremental depreciation expense on their income statement- in line with our rough estimates above, at least for the pool of vehicles that Hertz has identified it plans to sell in 2024.  

With the recent announcement, it looks like Hertz is going to be recording some very large one-time charges related to its EV fleet as a result of recent changes in market conditions and used car values. It’ll be interesting to watch the February 6th earnings announcement and see what the annual report looks like. 

2 https://www.reuters.com/business/autos-transportation/tesla-slashes-prices-model-3-models-y-vehicles-us-2023-10-06/

Tags: EVsfeaturedHertzJesse ChanLynn Li
Jesse Chan

Jesse Chan

Jesse Chan is an Assistant Professor of Accounting. He received his PhD and MS in Accounting from The University of Texas at Austin. Prior to academia, Jesse was a Business Analyst in the Atlanta, Georgia office of McKinsey & Company, where he primarily served automotive original equipment manufacturers (OEMs) on topics such as marketing & sales, go-to-market strategy, consumer insights, pricing strategy, and promotional incentives. He holds an active Certified Public Accountant (CPA) license in Massachusetts and obtained MAcc and BBA degrees in Accounting from the University of Georgia. His research interests lie at the intersection of ESG reporting issues and information intermediaries.

Lynn Li

Lynn Li

Lynn Li is a Senior Lecturer of Accounting at Boston University's Questrom School of Business. She received her PhD in Accounting from the Massachusetts Institute of Technology. Among her research interests are accounting regulations, innovation, tax inversion, banking, blockchain, contracting, disclosure, and biotechnology.

Related Insights

Breaking Barriers, Fostering Growth: The Evolution of Black Women-Owned Businesses in the U.S.
Diversity, Equity & Inclusion

Breaking Barriers, Fostering Growth: The Evolution of Black Women-Owned Businesses in the U.S.

March 4, 2024
Unstoppable: Female Leaders in the New Age of Business
Business Challenges

Unstoppable: Female Leaders in the New Age of Business

February 27, 2024
Innovation vs Affordability: Navigating Pharmaceutical Payment Dilemmas
Feature

Innovation vs Affordability: Navigating Pharmaceutical Payment Dilemmas

February 7, 2024
Walmart: Leaning in, While Others Are Running Away
Corporate Strategy

Walmart: Leaning in, While Others Are Running Away

February 1, 2024
When Logic Defies Logic: Blocking the Merger Between JetBlue and Spirit Airlines
Business Policy & Markets

When Logic Defies Logic: Blocking the Merger Between JetBlue and Spirit Airlines

January 30, 2024
Feature

Cultural Intelligence: Learning to Lead Effectively 

December 19, 2023

Upcoming Events

No event found!

Get Our Insights Newsletter

Get Insights straight to your inbox by signing up now.

    Popular Insights

    • Massachusetts Economy at Risk from Trump Administration Policies  

      Massachusetts Economy at Risk from Trump Administration Policies  

      15 shares
      Share 6 Tweet 4
    • Ethical Implications of ChatGPT in the Educational Setting

      211 shares
      Share 84 Tweet 53
    • 2025 Digital Marketing Symposium: Sponsored by the Digital Business Institute

      8 shares
      Share 3 Tweet 2
    • Compounding pharmacies must stop making versions of Ozempic and Wegovy as shortage ends 

      8 shares
      Share 3 Tweet 2
    • 2025 Wadsworth Family Distinguished Lecture in Business Leadership & Technology Innovation – Peter Levine 

      8 shares
      Share 3 Tweet 2

    Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215

    Follow Us

    Newsletter

    © 2023 Trustees of Boston University

    • About Us
    • Digital Business Institute
    • Human Resource Policy Institute
    • Susilo Institute for Ethics in the Global Economy

    Welcome Back!

    Sign In with Linked In
    OR

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In

    Add New Playlist

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    Search in posts
    Search in Author
    Search Events
    Filter by Categories
    Action Learning
    Artificial Intelligence in Business
    Book Club
    Books
    BU Today
    Business Challenges
    Business Education
    Business Functions
    Business Policy & Markets
    Corporate Strategy
    Digital Business
    Digital Business Institute
    Diversity, Equity & Inclusion
    Entrepreneurship & Innovation
    Events
    Expert Take
    Feature
    Finance & Accounting
    Future of Business Education
    Future of Work
    Global Media
    Harvard Business Review
    Health, Biopharma, & Health-Tech
    Human Resources Policy Institute
    Innovation
    Insights Live
    Institute for Sustainable Energy
    Journals
    Language of Business
    Leadership & Management
    Local Media
    Marketing
    Media Mention
    Multimedia
    National Media
    Newsletter Spotlight
    Op-Ed
    Operations
    Opinion
    Our Insights
    Partners in Business Ethics
    Podcast
    Publications
    Research Institutes
    Risk
    ScienceDirect
    Silicon Valley Bank
    Sloan Management Review
    Social Impact
    Special Series
    Susilo Institute for Ethics in the Global Economy
    Technology
    The Brink
    Thinkers50@BUQuestrom: Passion & Purpose
    Videos
    • Business Challenges
      • Business Policy & Markets
      • Digital Business
      • Diversity, Equity & Inclusion
      • Entrepreneurship & Innovation
      • Future of Work
      • Health, Biopharma, & Health-Tech
      • Risk
      • Social Impact
    • Business Functions
      • Corporate Strategy
      • Finance & Accounting
      • Innovation
      • Leadership & Management
      • Marketing
      • Operations
      • Technology
    • Publications
      • Journals
      • Harvard Business Review
      • Sloan Management Review
    • Insights Events
      • All Events
      • Insights Live
      • Questrom Institute Events
    • Videos & Podcast
      • Videos
      • Insights@Questrom Podcast
      • Podcast
    • Voices in the Media
    • Our Experts

    © 2023 Trustees of Boston University

    -
    00:00
    00:00

    Queue

    Update Required Flash plugin
    -
    00:00
    00:00