What drives the work of the world’s leading management thinkers?
That was the question posed at Thinkers50@BUQuestrom: Passion & Purpose, a live virtual event held at Boston University Questrom School of Business on 20th April 2023. Co-sponsored by Thinkers50, Passion & Purpose sought to uncover the motivation behind top management thinkers: what directs their research? What keeps them awake at night and gets them out of bed in the morning? In a fast-paced ideas jam, 14 thinkers each had 15 minutes to present their passion and purpose.
Up next was BU Questrom School of Business’ Nina Mazar, a member of the Thinkers50 Radar Class of 2023. Mazar explained how behavioral scientists are at a critical juncture. It is time, she said, to overcome the biases of simplifying and highlighting success and create a more balanced view of the promise of behavioral science. In fact, she argued, ‘It is our responsibility to do so if we truly believe that behavioral science can be a useful and low-cost tool in the practitioner’s toolbox to create positive behavioral change.’
