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    Sen. Elizabeth Warren and Rep. Madeleine Dean demand food and beverage CEOs put a stop to ‘shrinkflation’ 

    Mass. leaders worried for seniors and kids as Trump agenda bill clears House 

    What Is ‘Big Law?’ 

    Stop Making Cents: US Mint Moves Forward With Plans to Kill the Penny 

    How to Attract (and Keep!) the Best Gen Z Employees 

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    The US banking safety net has proved its value

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    Boston dockworkers among thousands on strike nationwide 

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    Sen. Elizabeth Warren and Rep. Madeleine Dean demand food and beverage CEOs put a stop to ‘shrinkflation’ 

    Mass. leaders worried for seniors and kids as Trump agenda bill clears House 

    What Is ‘Big Law?’ 

    Stop Making Cents: US Mint Moves Forward With Plans to Kill the Penny 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    The ‘Best and Final’ Job Offer Usually Isn’t Final. How You Can Negotiate 

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    The Hidden Wisdom of Cultural Pushback

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Fusion Strategy: Navigating the Industrial Evolution

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    High tariffs, immigration crackdown, funding cuts: BU professor warns of ‘Trump Trifecta’ 

    Sen. Elizabeth Warren and Rep. Madeleine Dean demand food and beverage CEOs put a stop to ‘shrinkflation’ 

    Mass. leaders worried for seniors and kids as Trump agenda bill clears House 

    What Is ‘Big Law?’ 

    Stop Making Cents: US Mint Moves Forward With Plans to Kill the Penny 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    The ‘Best and Final’ Job Offer Usually Isn’t Final. How You Can Negotiate 

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    How to Monetize Volunteer-Driven Platforms 

    How Retailers Can Capitalize on the “Refund Effect”

    Leading Global Teams Effectively 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Prototypes Don’t Yield Useful Insights 

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    How Retailers Can Capitalize on the “Refund Effect”

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    How Retailers Can Capitalize on the “Refund Effect”

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    Will That Marketplace Succeed?

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Fusion Strategy: Navigating the Industrial Evolution

S2:E7

N. VenkatramanShannon LightJ.P. MatychakbyN. Venkatraman,Shannon Lightand1 others
February 29, 2024
in Digital Business, Podcast
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S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry
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Unlock the secrets of “Fusion Strategy,” the groundbreaking approach that’s rewriting the playbook for industrial giants. On our latest episode, we sit down with Venkat Venkatraman, author of the upcoming book “Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future” who, along with co-author Vijay Govindarajan, is steering companies through a landscape where AI and real-time data are as critical as nuts and bolts. Venkat maps out for our listeners the fascinating terrain where digital and physical realms converge, elucidating how heavyweights in sectors like automotive and agriculture can not only survive but thrive by adopting innovative digital tools to gain actionable insights and drive strategic decisions.

Navigating the future of industry requires a skillful blend of technology and vision, and in this conversation, we dissect the role of AI in transforming traditional industries from the inside out. We scrutinize the “computer on wheels” phenomenon and discuss how companies that fail to integrate AI, data, and cloud connectivity might find themselves in the technological rearview. Moreover, Venkat shares his unique perspective on ‘backcasting’ and the imperative for a harmonized approach among company leaders to overhaul business strategies, ensuring longevity in an ever-evolving digital age. Join us for an episode that promises not just to inform but to equip you with the strategic foresight needed for the dynamic road ahead.

“Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future” comes out March 12, 2024 and available for preorder now.

Tags: digital businessfusion strategyindustrial evolutionLeadershipPodcast
N. Venkatraman

N. Venkatraman

Venkat Venkatraman is the David J. McGrath, Jr. Professor of Management in Information Systems. He researches how established companies recognize and respond to digital technologies. The economy has seen the first-wave of transformation in asset-light settings such as software, music, media and entertainment and we are likely to see asset-heavy, information-rich sectors such as automotive, logistics, healthcare. agriculture and logistics go through significant shifts. How could today’s industry leaders defend their business models while adapting to the digital future? He is working on extending the work that was published in his 2016 book, "The Digital Matrix: New Rules for Business Transformation Through Technology" into a new book focused specifically on asset-heavy sectors.

Shannon Light

Shannon Light

Shannon Light is an Insights@Questrom contributor and Account Manager for the Belfort Group, a fully integrated Digital Marketing, PR, and Creative agency. In collaboration with Questrom School of Business, Shannon and the Belfort Group team help manage Insights@Questrom and continue to assist with thought leadership opportunities for Questrom faculty, students, and alumni.

J.P. Matychak

J.P. Matychak

J.P. Matychak is Associate Dean for Strategic Initiatives & Chief of Staff at BU Questrom School of Business. He also serves as the managing editor for Insights@Questrom and host of the Insights@Questrom Podcast. J.P. holds a BS in Business and Economics from Lehigh University, an MEd in Higher Education Management from the University of Pittsburgh, and an EdD in Administrative and Policy Studies in Higher Education from the University of Pittsburgh. J.P.’s research focuses on traditional strategic planning, new methods for strategic planning that infuse agile and design thinking methods, and leadership in higher education.

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