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    Wendy’s plans to roll out dynamic pricing

    Your home heating bill could be the same or lower than last year. Here’s why 

    Companies Consider Risks and Rewards Weighing in On Political Issues

    Automakers move carefully on EVs with slowing sales, uncertainty on tax credits 

    What Is ‘Big Law?’ 

    How Not To Break the Bank on Black Friday 

    In a ‘work-from-anywhere’ world, where are people working?

    What Black Friday’s history tells us about holiday shopping in 2024  

    Shareholders Are People, Too

    How to Catch the Fraudsters Bilking Medicare for Billions  

    Make it Safe for Employees to Speak Up with Connie Noonan Hadley 

    Make it Safe for Employees to Speak Up with Connie Noonan Hadley 

    Combating Misinformation Through Digital Markets 

    Combating Misinformation Through Digital Markets 

    TikTok and the Future of Digital Marketing: Lessons from Khartoon Weiss

    TikTok and the Future of Digital Marketing: Lessons from Khartoon Weiss

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    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    The Hidden Wisdom of Cultural Pushback

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Fusion Strategy: Navigating the Industrial Evolution

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    SCOTUS: Exploring the Future of Content Moderation, Internet Law, and Free Speech

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Unleashing the Power of Discovery in Leadership and Organizational Change

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Transforming Employee Development with Generative AI

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Bridging the Classroom to the Real World

    Better Health Economics: An Introduction for Everyone

    Better Health Economics: An Introduction for Everyone

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    Wendy’s plans to roll out dynamic pricing

    Your home heating bill could be the same or lower than last year. Here’s why 

    Companies Consider Risks and Rewards Weighing in On Political Issues

    Automakers move carefully on EVs with slowing sales, uncertainty on tax credits 

    What Is ‘Big Law?’ 

    How Not To Break the Bank on Black Friday 

    In a ‘work-from-anywhere’ world, where are people working?

    What Black Friday’s history tells us about holiday shopping in 2024  

    Shareholders Are People, Too

    How to Catch the Fraudsters Bilking Medicare for Billions  

    Make it Safe for Employees to Speak Up with Connie Noonan Hadley 

    Make it Safe for Employees to Speak Up with Connie Noonan Hadley 

    Combating Misinformation Through Digital Markets 

    Combating Misinformation Through Digital Markets 

    Competitiveness and migration reports agree to disagree 

    Political Notebook: Mixed messages in Mass. | An Election Day tradition | Crypto cash 

    Could This Meeting Have Been an Email?

    Should Google be broken up? DOJ’s monopoly suit against the tech giant | The Excerpt 

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      Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

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      How Retailers Can Capitalize on the “Refund Effect”

      We’re Still Lonely at Work

      How Retailers Can Capitalize on the “Refund Effect”

      17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

      3 Ways to Support Employees with Bipolar Disorder

      3 Ways to Support Employees with Bipolar Disorder

      Will That Marketplace Succeed?

      Will That Marketplace Succeed?

      How Retailers Can Capitalize on the “Refund Effect”

      Research: Why Companies Should Disclose Their Lack of Progress on DEI 

      Tech at Work: How the End of Cookies Will Transform Digital Marketing 

      Tech at Work: How the End of Cookies Will Transform Digital Marketing 

      How Retailers Can Capitalize on the “Refund Effect”

      How Automakers Can Address Resistance to Self-Driving Cars

      Why You Should Offer a Take-Back Program for Your Old Products

      Why You Should Offer a Take-Back Program for Your Old Products

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        Wendy’s plans to roll out dynamic pricing

        Your home heating bill could be the same or lower than last year. Here’s why 

        Companies Consider Risks and Rewards Weighing in On Political Issues

        Automakers move carefully on EVs with slowing sales, uncertainty on tax credits 

        What Is ‘Big Law?’ 

        How Not To Break the Bank on Black Friday 

        In a ‘work-from-anywhere’ world, where are people working?

        What Black Friday’s history tells us about holiday shopping in 2024  

        Shareholders Are People, Too

        How to Catch the Fraudsters Bilking Medicare for Billions  

        Make it Safe for Employees to Speak Up with Connie Noonan Hadley 

        Make it Safe for Employees to Speak Up with Connie Noonan Hadley 

        Combating Misinformation Through Digital Markets 

        Combating Misinformation Through Digital Markets 

        TikTok and the Future of Digital Marketing: Lessons from Khartoon Weiss

        TikTok and the Future of Digital Marketing: Lessons from Khartoon Weiss

      • Videos & Podcast
        • All
        • Podcast
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        Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

        Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Real Estate Ripples from a Landmark Settlement

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        The Hidden Wisdom of Cultural Pushback

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Fusion Strategy: Navigating the Industrial Evolution

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        SCOTUS: Exploring the Future of Content Moderation, Internet Law, and Free Speech

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Unleashing the Power of Discovery in Leadership and Organizational Change

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Transforming Employee Development with Generative AI

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Bridging the Classroom to the Real World

        Better Health Economics: An Introduction for Everyone

        Better Health Economics: An Introduction for Everyone

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        Wendy’s plans to roll out dynamic pricing

        Your home heating bill could be the same or lower than last year. Here’s why 

        Companies Consider Risks and Rewards Weighing in On Political Issues

        Automakers move carefully on EVs with slowing sales, uncertainty on tax credits 

        What Is ‘Big Law?’ 

        How Not To Break the Bank on Black Friday 

        In a ‘work-from-anywhere’ world, where are people working?

        What Black Friday’s history tells us about holiday shopping in 2024  

        Shareholders Are People, Too

        How to Catch the Fraudsters Bilking Medicare for Billions  

        Make it Safe for Employees to Speak Up with Connie Noonan Hadley 

        Make it Safe for Employees to Speak Up with Connie Noonan Hadley 

        Combating Misinformation Through Digital Markets 

        Combating Misinformation Through Digital Markets 

        Competitiveness and migration reports agree to disagree 

        Political Notebook: Mixed messages in Mass. | An Election Day tradition | Crypto cash 

        Could This Meeting Have Been an Email?

        Should Google be broken up? DOJ’s monopoly suit against the tech giant | The Excerpt 

        Trending Tags

        • Publications
          • All
          • Books
          • Harvard Business Review
          • Journals
          • Sloan Management Review
          Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

          Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

          How Retailers Can Capitalize on the “Refund Effect”

          We’re Still Lonely at Work

          How Retailers Can Capitalize on the “Refund Effect”

          17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

          3 Ways to Support Employees with Bipolar Disorder

          3 Ways to Support Employees with Bipolar Disorder

          Will That Marketplace Succeed?

          Will That Marketplace Succeed?

          How Retailers Can Capitalize on the “Refund Effect”

          Research: Why Companies Should Disclose Their Lack of Progress on DEI 

          Tech at Work: How the End of Cookies Will Transform Digital Marketing 

          Tech at Work: How the End of Cookies Will Transform Digital Marketing 

          How Retailers Can Capitalize on the “Refund Effect”

          How Automakers Can Address Resistance to Self-Driving Cars

          Why You Should Offer a Take-Back Program for Your Old Products

          Why You Should Offer a Take-Back Program for Your Old Products

          Trending Tags

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          Home Multimedia Videos Expert Take

          Expert Take: Behavioral Science in the Wild

          Nina MazarDilip SomanbyNina MazarandDilip Soman
          May 16, 2022
          in Expert Take
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          Share on FacebookShare on TwitterShare on LinkedIn

          Learn more about Nina and Dilip’s research and how managers can implement these findings in their own organizations in their new book, Behavioral Science in the Wild.

          Tags: Behavioral ScienceDilip SomanfeaturedNina Mazarvideos
          Nina Mazar

          Nina Mazar

          Nina Mazar is Professor of Marketing at Boston University Questrom School of Business. With her focus on behavioral economics, Nina investigates how expectations, emotions, peers, and random cues in the environment affect how people think about products, money, investments, and morality, and their implications for welfare, development, and policy. Her research topics range from the dishonesty of honest people to irrational attraction to free products, the paradoxes of green behavior, tax compliance, organ and blood donation, and nudges to reduce credit card delinquency.

          Dilip Soman

          Dilip Soman

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