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    Employees Are Relying on AI for Personal Support. That’s Risky. 

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    You’ll never believe why people click on those terrible website ads 

    How Retailers Can Capitalize on the “Refund Effect”

    Employees Are Relying on AI for Personal Support. That’s Risky. 

    Wendy’s plans to roll out dynamic pricing

    Raspberries an early sign of rising grocery prices due to Iran war, experts say: “If the price of oil is high, everything’s high” 

    Push to roll back electric vehicle subsidies brings uncertainty for automakers 

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Home Multimedia Videos Expert Take

Expert Take: Behavioral Science in the Wild

Nina MazarDilip SomanfeaturingNina MazarandDilip Soman
May 16, 2022 - Updated On February 7, 2023
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Learn more about Nina and Dilip’s research and how managers can implement these findings in their own organizations in their new book, Behavioral Science in the Wild.

Tags: Behavioral ScienceDilip SomanfeaturedNina Mazarvideos
Nina Mazar

Nina Mazar

Nina Mazar is Professor of Marketing at Boston University Questrom School of Business. With her focus on behavioral science, Nina investigates how expectations, emotions, peers, and random cues in the environment affect how people think about products, money, investments, and morality, and their implications for welfare, development, and policy. Her research topics range from curbing dishonesty to irrational attraction to free products, the paradoxes of green behavior, tax compliance, organ and blood donation, and nudges to reduce credit card delinquency.

Dilip Soman

Dilip Soman

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