Boston University Questrom School of Business
595 Commonwealth Avenue
Boston, MA 02215
© 2023 Trustees of Boston University
Chiara Longoni is a behavioral scientist and Assistant Professor of Marketing at Boston University Questrom School of Business. Her research explores (i) the social impact of Artificial Intelligence and technology (ii) sustainability, (iii) consumer and societal welfare. Substantively, she specializes in issues related to medical decision making, sustainability in consumer and firm behavior, and messaging to promote consumer and societal well-being. Her work has been published, among others, in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Nature Human Behavior, and Nature Communications. Her work has also been featured in popular press outlets such as The Times, Forbes, Fortune Magazine, and Harvard Business Review, in practitioner outlets such as Infermedica and Artificial Intelligence in Medicine, and podcasts such as Man & Machine and Dividing Into Data.
Carey K. Morewedge is a Professor of Marketing. He researches how high-level cognitive processes such as memory, attention, and mental imagery influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility—the value or pleasure that experiences provide—often more than the physical properties or market value of experiences. Judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.
Get Insights straight to your inbox by signing up now.