January 20, 2026 Marketplace recently published an article featuring Garrett Johnson, Associate Professor of Marketing, discussing “surveillance pricing,” where companies use consumer data to...
From the guarded corridors of Disneyland to the strategic planning rooms of Harvard Business School, Professor Anteby's tales offer a...
October 24, 2024 Ad Exchanger recently published an article featuring research from Shunto Kobayashi, Assistant Professor of Marketing, and Garrett...
May 16th, 2024 HBR IdeaCast recently recorded a podcast interviewing Garrett Johnson, Associate Professor in Marketing, discussing the new technologies...
Explore key takeaways from this recorded session with Garrett Johnson, Assistant Professor of Marketing, and hosted by Digital Business Institute....
December 20th, 2023 The Drum recently published an article featuring Garrett Johnson, Assistant Professor of Marketing discussing the proposed changes...
July 25, 2023 Futurity recently published an article featuring Garrett Johnson, Assistant Professor of Marketing, discussing online privacy concerns, behavioral...
May 15, 2023 The Boston Business Journal recently published an article featuring Garrett Johnson, Assistant Professor of Marketing, discussing the...
March 20, 2023 - Marketplace recently published an interview featuring Garrett Johnson, Assistant Professor of Marketing, discussing the future challenges...
How can companies effectively measure the impact of their advertisements online? Garrett Johnson, Assistant Professor in Marketing explains.
February 11, 2022 The Washington Post recently featured insight from Garrett Johnson, Professor of Marketing, on the recent EU ruling...
Garrett Johnson, Assistant Professor of Marketing, recently spoke with Pete Howard, Professor of the Practice in Marketing and Executive Director...
The Boston Globe recently published an article featuring insight from Garrett Johnson, Assistant Professor of Marketing. Garrett spoke on the...
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